The CCE convergence argument — fifty years of evidence, five independent studies, one mechanism — delivered for conference and corporate audiences. Evidence-led. Practitioner-relevant. Genuinely memorable.
IPA Effectiveness Leadership Group
Presenting the five-study CCE convergence argument to the IPA's senior effectiveness leadership group. Les Binet and Andrew Tindall (System1) in attendance. Rescheduling in progress — date to be confirmed.
ConfirmedIPIA Annual Conference
Keynote on Creative Capital Expenditure for the Independent Print Industries Association annual gathering. Full keynote format for the UK print and communications industry.
ConfirmedIPA Effectiveness Conference
20-minute session on the CCE convergence argument and scale-invariance. The IPA's flagship annual effectiveness event. Co-badged IPA working paper in discussion for presentation alongside.
In DiscussionThree formats. All built on the same peer-reviewed, evidence-grounded argument. All adapted for the specific audience and context.
The full five-study convergence argument. Fifty years of academic genealogy. The Concierge Car Wash to John Lewis spectrum. The scale-invariance claim. Practitioner-relevant close. 20–45 minutes. Q&A available.
£5,000 — £7,500Book →Adapted for corporate leadership teams and marketing functions. Connects CCE directly to CFO language — capital allocation, compounding return, cost reclassification. 30–60 minutes including facilitated discussion.
£2,500 — £5,000Book →Online format adapted for virtual audiences. Shorter version of the convergence argument with practical application focus. 45–60 minutes with live Q&A. CPD-eligible on request.
£1,500 — £2,500Book →Every speaking engagement is tailored to the specific audience and context. Get in touch to discuss format, duration and fee.
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