Products & Services

The CCE
Product Suite

Every MOME product is built on the CCE framework — peer-reviewed, evidence-based, and calibrated for commercial impact at every budget level.

DBA · SFHEA · MBA Peer-Reviewed · JICSB · Taylor & Francis · 2026 IPA Effectiveness Leadership Group Foreword Agreed · Les Binet
Flagship Diagnostic

The CCE Audit

A structured diagnostic assessing whether your organisation's creative investment is functioning as capital — generating compounding commercial return — or being spent as cost without strategic alignment to the mechanism that determines its effectiveness.

Five Dimensions · Scored · Action Plan

Is your creativity functioning as capital?

The CCE Audit assesses creative investment across five dimensions, each grounded directly in the convergent evidence base. The output is not a number — it is a prioritised action plan with predicted ROI improvement per intervention, linked to the academic evidence.

£3,500 — £5,000 Book an Audit
The Five Dimensions
01Emotional ResonanceDoes the creative create emotional conditions that precede and prime financial behaviour? Grounded in CCE paper β=.42 and Damasio 1994.
02Cultural FluencyDoes the creative speak the cultural language of the audience with precision — operating as a trust signal rather than noise? Based on Jones 2026 and North et al. 1997–1999.
03DistinctivenessDoes the creative build memory structures that make the brand retrievable — deployed consistently over time? Based on Sharp 2010 and Tindall/System1 2024.
04Attention QualityDoes the creative earn attention rather than buy it? Based on Brand Reset 2026 and Nelson-Field 2018.
05Creative CommitmentIs the investment sustained and consistent enough to compound? Based on Hurman & Field 2020 and Tindall 2024.
0 — 14Creative investment functioning as cost. Specific gaps identified with priority action plan.
15 — 20Partial capital deployment. High-return improvements identified per dimension.
21 — 25Creative investment functioning as capital with compounding potential confirmed.
Specialist Diagnostic

The Sonic Audit

Sound Science 2026 proves high-fit music creates a 7× price sensitivity reduction and 32% ROMI uplift. Most organisations treat music as a production afterthought. The evidence says it is one of the most powerful and most consistently mismanaged capital assets in the marketing mix.

Four Dimensions · Sonic Capital Score

Is your sonic investment building or destroying pricing power?

The Sonic Audit assesses your organisation's audio creative investment across four dimensions grounded in Sound Science 2026 and forty years of North et al. consumer behaviour research. The output is a Sonic Capital Score with competitor analysis and strategic music recommendations.

£4,500 — £7,500
The Four Dimensions
01Sonic FitDoes the music match the cultural, emotional and brand positioning? Misaligned sonic fit actively directs audience behaviour away from brand intent. Based on North et al. 1997–1999.
02Sonic DistinctivenessDoes the organisation have a sonic identity — audio codes as recognisable as their visual brand assets? Most organisations have a logo. Almost none have a sonic brand system. Based on Sharp 2010 and Tindall 2024.
03Emotional ActivationDoes the music create the emotional state that primes the audience for commercial intent? Based on Sound Science 2026 and Damasio 1994.
04Pricing Power ImpactIs the sonic investment supporting the pricing strategy — or undermining it? High-fit music creates 7× price sensitivity reduction. Based on Sound Science 2026.
Further Services

The Full Suite

Workshop · Half or Full Day

CCE Masterclass

A facilitated workshop taking your team through the CCE framework, the five-study convergence evidence, and how to apply the CCE audit to your organisation. Half-day or full day. In-person or online.

£1,800 — £3,200 Enquire →
Keynote · Conference or Corporate

Speaking

The CCE convergence argument delivered for conference and corporate audiences. IPA Effectiveness Conference October 2026. IPIA August 2026. Evidence-led, practitioner-relevant, genuinely memorable.

£2,500 — £7,500 Book a Speaking Slot →
Monthly Retainer

Retained Advisor

Ongoing CCE strategic input for organisations embedding the framework. Four sessions per month, quarterly written effectiveness review, direct access. SME and agency rates available.

£1,500 — £4,000/month Enquire →
Coming Soon Online · Self-Paced

CCE Certification

A 6–8 module certification programme packaging the full CCE framework for practitioners, SME owners and marketing managers. Register your interest to be notified at launch.

£297 — £497 Register Interest →
Coming Soon Residential · Kingston, Jamaica

CCE Jamaica Intensive

A three-day residential CCE intensive for UK and Caribbean marketing professionals. Kingston, Jamaica — the live testbed for the framework that built it.

£1,500 — £2,500 p/p Register Interest →

Not sure which product is right for you?

Every engagement starts with a conversation. Get in touch and we will identify which product best matches your organisation's situation.

Start the Conversation